I was one of seven authors invited to participate in the 2014 Milwaukee Irish Fest in the Literary Corner.  This year the Literary Corner included two book stores, a vendor selling coffee and hot tea, an IBAM (Irish Books Arts & Music) and in a small corner,  a desk with two bookshelves behind it for the authors.  A volunteer sat with me to collect all the money or credit cards from selling books.

Irish Fest was a learning experience, not a book selling experience.  Stuffed into the corner of a tent on a +85 F degree day is not exactly a halcyon day.  My first shift was at noon when the Fest opened.  The Literary Corner is located at the far south end of the festival grounds and in the first hour the crowd didn’t make it that far.  I didn’t have a single person make their way to the author’s corner, although the two bookstores sharing the tent did robust business.

The person from the Festival was generous, kind and well intentioned but had not a clue on how to sell books.  I pointed out that both book stores had long table displays where customers could browse books.  The Festival staff didn’t want customers touching our books, she was afraid they would get soiled.  I sat behind the desk, as instructed, for an hour.   As I left the person from IBAM suggested that at my next stint on Saturday I stand in front of the desk and my wife suggested I hand out bookmarkers to attract customers.

I did make great contacts at Irish Fest.  I met fellow author David McDonnell who has written a wonderful book, Clan Donnell  on his family history.  David and his wife Linda are spending the summer selling books and making presentations at Irish Fests across the country.  I also met Cliff and Kathy Carlson from the Irish American News.  They invited me to participate in the IBAM conference in Chicago on October 3-5.  Cliff introduced me to Frank West the Irish American News Book and Theater reviewer.  Frank agreed to review Murphy’s Troubles  for the newspaper – an incredible stroke of Irish good luck.  I also learned about the irishbooksite.com a good place for me to market my book.

On Saturday I followed all the suggestions I received and didn’t behind the desk.  I passed out bookmarkers and engaged customers as they strolled by.  I sold four books in my hour.  I also learned that the one of the bookstore sponsors of The Literary Corner, The Little Read Book of Wauwatosa was selling my book.  I also autographed a book sold through the bookstore.

For what it’s worth, I learned two lessons.  First, I need to always be myself when participating in author events.  Sitting behind a desk is not me.  I like to engage people, have conversation and if that results in a sale fine, if not fine – but it’s interactive.  Second, all author events, regardless of the format is about networking with people.  By networking I was invited to another event, will have a book review and learned from the experiences of another peripatetic author.     

Cead Mile Failte – a thousand welcomes to Milwaukee Irish Fest 2014!   I spent the weekend preparing my presentations for the Milwaukee Irish Fest, which runs from Thursday, August 14 through Sunday, August 17th.  I received my presenter about a week ago and noticed I am the only one without a traditional Irish surname.  To remedy the situation, for the weekend I will go by O’Owens.  It’s only fitting.  The surname Owens is Welsh, another Celtic people and there are records that Welsh Owens’ immigrated to Ireland.  I’m sure I descend from the Irish Owens clan.

My presentations will take place in The Literary Corner which is part of the Cultural Village.  Ireland has such a rich literary tradition that The Literary Corner is a key element of the festival.  Only Ireland can boast more Nobel Prizes for Literature than any other country.  The Literary Corner features books for sale on all aspects of Irish culture and history.  In addition, every year a small number of authors are invited to make presentations on their books.  I will be one of seven authors making a presentation during the Fest; I will be among an elite group.

My presentations are scheduled for:   

Friday         August 15       4:00-5:00

Saturday    August 16      2:00-3:00

Sunday       August 17     7:00-8:00

Signed copies of my novel, Murphy’s Troubles will be available for sale throughout Irish Fest.

Following the each presentation I will have a book signing and talking with readers informally.

For more information about all events go to:  irishfest.com

Milwaukee is a city of festivals during the summer.  Each summer in August Milwaukee hosts Irish Fest, which runs from Thursday, August 14 through Sunday, August 17th.  The Fest begins Thursday night with the Grand Hooley, a traditional Irish celebration with music, food and dancing.

A special feature this year is the Brian Boru Millennium Celebration commemorating the Battle of Clontarf in 1014.  Brian Boru was the first high king of Ireland and the battle ended Viking influence in Ireland.



I submitted my novel MURPHY’S TROUBLES to Fest organizers to be considered for The Literary Corner.  The Literary Corner is part of the Cultural Village.  Ireland has such a rich literary tradition that The Literary Corner is a key element of the festival.  The Literary Corner features books for sale on all aspects of Irish culture and history.  In addition, every year a small number of authors are invited to make presentations on their books.

I have been honored to participate in the 2014 Irish Fest Literary Corner.  My novel, Murphy’s Troubles will be available for sale and I will be giving three presentations:

                                 Friday         August 15       4:00-5:00
 
                                  Saturday    August 16      2:00-3:00

                                  Sunday       August 17     7:00-8:00

Following the each presentation I will have a book signing and talking with readers informally.

For more information about all events go to:  irishfest.com

I subscribe to the blog, Live, Write, Thrive by C.S. Lankin.  It is an excellent blog and would recommend it highly (www.livewritethrive.com).  She posts several times a week and is very open to guest posts.  The topics range from inspirational to craft to grammar.  On July 24th there was a post called ‘Redefining Success in order to Stay Sane.’  The topic is so important to Lankin that she encouraged readers to re-post.

I would like to share some of the material from the post along with my own comments.  First, the desire for success can wear you down (success defined as selling a lot of books).  Defining success only in terms of book sales is limiting.  Writers suffer disappointment, frustration and despair over sales numbers.  The truth is no one has an idea of what sells books.  That’s the simple truth.   If the number of books sold is your measure of success prepare for a rough pot hole filled road.

Lankin offers the following “truths” which she is also working to embrace:

Success is not defined by numbers or money earned.  Writers need to believe in themselves and their work.  You need to believe that what you write is significant and important.

You are not writing to please the masses.  There are some writers who write in a specific genre to attract the masses.  Mystery writing tends to fall into that category; they are often serial books and have the same protagonist in every book.  There is mass appeal to mystery books, it all started with Sherlock Holmes and I admit, growing up I too was a Holmes addict.  For most of us we don’t appeal to the broad commercial market.  My understanding of “commercial fiction” is fiction written with the sole purpose of huge sales.  For example, paranormal especially vampires is now all the rage.  Writers need to know who their audience is and write with passion and sincerity.

Don’t validate yourself based on others’ opinions of you or your writing.  A local bookstore owner had someone read my book for their opinion.  The bookstore owner went from being enthusiastic about scheduling an author presentation/signing to not being willing to schedule an event for me.  The mystery reader didn’t care for my book and thought there were “errors” in it.  I never did find out what that meant.  However, I submitted my book to the annual Milwaukee Irish Fest; they loved my book, offered to sell it for me and offered me two presentations during the four day event in August.  It happens.

Find a few really supportive writer friends to be on the journey with you.  In my case, I have one writer friend on the journey with me.  I asked him to content edit my first novel and the made several stunning recommendations which added depth to my story.  In exchange, I’ve read his behemoth 400 page manuscript and offered my suggestions on plot and especially the ending.  We trust each other and will never be critical.  We respect each other’s talent.  I’m lucky.

Know that traditional publishing is undergoing radical changes.  I had a contract with a traditional publisher and spent 2 ½ years revising manuscript and missing two publication dates.  I terminated the contract in disappointment and anger which lead me to independent publishing.  There are still a few vanity publishers that don’t have standards for either the writing or the quality of the hardcopy book, but they are dinosaurs.  Create Space and Lulu have revolutionized independent publishing.  I learned that independent publishing gives the artist complete control and has shaken the traditional publishing world – as it should.

The key is to NOT accept the worldly definition of success as book sales or money earned.  Take the time to define success for yourself, write the best damn novel you can and believe that you will connect with your readers.  “If you write it, they will find you.” 

Before publishing my first novel all of my energy went into both the art and craft of independent publishing.  I honestly didn’t think about how I would envision success.

Since publishing with Create Space in November 2013 I’ve thought a lot about success.  Initially after publication there is an emotional rush.  I was fortunate because I received tremendous local support.  The coffee shop owner, Jeff Gauger, from Beans n Cream offered both to sell books for me and schedule an author signing.  Jeff bought the first 30 books for sale in the coffee house during the holidays.  His business sense is keen and those books flew off the shelf.

The library director also offered to schedule an author presentation and signing.  However, it was December in Wisconsin and our winters are fickle.  We had a major snow storm the evening of my presentation but 10 brave souls showed up and some bought as many as four books each, a great holiday present.

The Friends of the Sun Prairie Library operate a bookstore to raise funds for special library projects.  The manager of the bookstore also agreed to sell my book for me.  I’ve also been lucky to have three independent bookstores sell my book on consignment.  A local book club bought my book and the invited me to lead their book discussion one evening.    Crystal River Inn Bed & Breakfast also sells my books and hosted an author presentation and signing this spring.

How many books have you sold?  I don’t know.  I could look up a report on Create Space but I don’t.  It’s often said that writers need readers.  The reverse is also true.  Readers need writers.  It’s a symbiotic relationship.  The standard definition of success is the number of books sold or the ability to financially support yourself through writing.

I’ve decided that success is creating a relationship with readers, preferably, face to face.  This is what motivates me to write along with a demanding interest in exploring big themes in writing.  So, there you have it.  Guess I’ve been successful.

How do you define success in your writing life?

As a reader I joined GOODREADS several years ago but admit that I was an infrequent user.  In researching effective marketing tools for independent authors, GOODREADS, was ranked as a MUST DO.  It is the single largest group of readers on line.

In early January this year I began a twofold GOODREADS campaign to market MURPHY’S TROUBLES.  Their service is called Goodreads Author Program and offers options on an ad campaign, a blog, and book giveaway program.  I chose the ad program and book giveaway.

For the ad program a tutorial is provided and you design your own ad.  Their staff review the ad and make recommendations to attract readers.  The ad is viewed but the objective is for people to click on the ad to read more about the book and be given choices on how to buy your book.

In six months 316,120 independent people viewed my ad.  Wow! What a huge number.  However, only 60 of those have clicked the ad.  Goodreads says that an author can expect a click rate of 0.05%, so for every 100,000 views 50 will click the ad.  My click rate is a disappointing 0.02%.  I don’t have a clue why my click rate is less than half the “normal” rate.  Goodreads does review the ad and make suggestions if it isn’t working out and so far I’ve not been contacted with a suggestion to change my ad or target audience.

My book has received seven ratings, three of which are 5 out of 5 stars.  My overall rating is 4.3 – respectable I thought.

My book has received only two reviews with a rating of 4 out of 5 stars.

I wanted to draw more attention to the book and have it reviewed by GOODREADS readers.  I offered 5 books to give away.  I don’t have any reason for selecting only five – maybe it’s just being cheap.  I had 501 people request the free book.  GOODREADS chooses the “winners”, I don’t know how.  The rules are strict.  Once I learned who the winners were I’m only given a name and mailing address.  I couldn’t contact the winner or request a review – it was a pure giveaway.

As it turns out, one of my reviewers was a winner of the giveaway, so that worked well and the reviewer gave the book a 4.3 out of 5 stars.

To date, 215 people have put my book on their “to read” list.  I think that’s important for two reasons.  First, if the book is on their list someday they intend to actually buy the book.  Also, their friends will see my book on their list and maybe that will be enough to pique their interest to either buy the book or add it to their “to read” list.

Being a novice, I didn’t have any expectations for my  GOODREADS campaign to its all good to me.  I allocated $100 to spend on the campaign and it will run until the money runs out.  At this rate my campaign will last another 14 months.  Maybe after a year I’ll seek GOODREADS help in sprucing up my ad.

Anyone out there a member of GOODREADS?  Anyone out there seen my ad on GOODREADS?  Anyone out there advertised or had a giveaway campaign on GOODREADS?   

I have an eighteen month old granddaughter, Vivian Grace, who lives with her parents in Omaha, Nebraska.  Distance dictates that we see her, in the flesh, about every six months.  We supplement these visits with an hour Skype visit every two weeks.

Last week we spent four days in Omaha visiting with parents and Vivy.  Our daughter-in-law, Sandy, had told us how she has taught Vivy sign language to help her communicate.  A friend of the parents taught their children sign language and claimed it made a significant difference in their language, reading and thinking skills.

Of course, I was skeptical.  When we arrived Vivy was in a playful mood and like any good grandparents we joined her on the floor to play.  Soon she was making these wild motions.  Her Mom calmly told us she was signing that she wanted water.  I gave Vivy a sippy cup; she smiled and took a long drink.  I was dumbfounded.  An eighteen month old was able to tell me what she wanted without verbal language.  She understood thirst, water and how to ask for the water.

Over the next few days the challenge was to get white bearded grandpa to complete a crash course in sign language, taught by my eighteen month old granddaughter.  Vivy can sign for:  eat, milk, tired, thank you, please, cookie, all done and book.  These eight words accomplish a lot in the life of a toddler.

One morning Vivy woke very early because she was busy cutting her molar teeth.  Her Mom was exhausted from being up tending to Vivy during the night.  I told Sandy she should return to bed and I would feed and care for Vivy.  I was able to “talk” with Vivy through sign language and understood what she wanted.  She had a breakfast of fruit and oatmeal, milk, and water.  She would ask for more cereal if hungry and let me know when she was finished.

Vivy’s life and mine have been enriched by the magic of sign language. 

I have attended the Tuesday Morning Book Talk, led by Dr. Emily Auerbach for years.  So many years I’m not sure how many but I’m guessing more than ten years.  When I launched my book I sent her a copy and asked if she would consider including it as a book for our Tuesday Moring Book Talk.  Months went by and I never received a response.  I didn’t understand because we’ve communicated by e-mail many times.  I finally mustered the courage to ask her about it after one of our Tuesday morning sessions.  I learned that the university e-mail system had changed and she was having a problem that her e-mails were getting filtered and deleted as scam.

At our last two classes in April she invited our group members to submit books to read in our fall 2014 group.  I didn’t say anything in class because I felt I had already been bold to suggest my own book.  She did send me an e-mail to ask if Marshall Cook would be willing to lead the discussion if she included my book.  Of course, he agreed.

Several weeks ago I received an e-mail from Marshall telling me my book had been selected but no details on the date.  Then he sent me a follow-up e-mail telling me it would be discussed on October 28th.  I was both overwhelmed and exhilarated, Marshall even published the date and time in his e-zine Extra Innings and invited readers to attend.

I was confused that I never head directly from Emily.  Yesterday, I received the notice for the Fall 2014 Booktalks and there I am, listed on October 28th and 9:30 a.m.  I’ve never received the notice in the mail previously, so my guess is that is Emily’s very subtle message that she’s selected my book.

It is a great honor to have Emily read my book and decide it is worthy of discussion by our book club.  As an independent author/publisher it just doesn’t get any better. 

Here is some information to follow-up:

October 28, 2014 9:30 a.m.                                                Registration:  608-262-2451 or
Madison Public Library – 3rd Floor                    http://www.dcs.wisc.edu/classes/literature.htm     201 W. Mifflin St.
Madison, WI               
                                                                                                                                  





  

I like to write in the mornings at our local coffee house.  I wait until after the rush of the work-a-day folk have rushed in to fill their travel mugs with java and dash out the door.  Between 8:30-9:00 calm has returned and tables near electrical outlets are readily available.  I find there is something unique about the coffee house environment that fuels my creativity and the noise and constant background chatter are a wonderful distraction that enhances my focus.  It’s also fun to hear the little comments:  “he’s the write;”  “somebody said he’s writing another book;”  “I think he’s writing a sequel.”  I’ve also had two reading events at the coffee house and the owner is kind enough to keep a small supply of my book on a shelf in the front of the store.

One day recently I was finishing my writing session and glanced up to see my friend, Peter.  He was looking around the room, I thought for a place to sit or find someone to visit with.  I motioned him over to my table and asked him to join me.

“Oh, I can’t stay but I wanted to share a story with you.  My wife read in the newspaper that your book was listed as one of the good reads for the month.  She didn’t say anything to me but went to Madison and inquired at several bookstores.  She came home and told me that she didn’t understand but none of the book stores she visited carried my book.  I told her to look on our shelf.  There she found your book.  She opened it and asked me, ‘how did you get a signed copy?’  My friend just laughed.  We know the author, remember?”

I thanked Peter for sharing his story and promised myself to return to the coffee shop the next day for another writing session and who knows what else.  

Last week I attempted to negotiate with two independent bookstores to host an author reading/signing event for me.  One of the bookstores currently carries Murphy’s Troubles on consignment; the other is out of state, in Omaha where our son lives.  I had made the assumption, maybe leap of faith, that there is a natural bond, relationship between independent authors and independent bookstores.  I frankly was under the naïve notion that all I needed to do was ask for a date and like magic, I would be scheduled.

Both bookstores routinely host author reading events.  My local indie bookstore often hosts at least one event a week.  To be honest, the local indie bookstore specializes in a specific genre and Murphy’s Troubles doesn’t fit their specific niche.  The local bookstore does support Wisconsin authors and in fact has an entire bookcase devoted to Wisconsin authors where Murphy’s Troubles shares self space.

I found it interesting that in discussing the potential for an event both owners asked if I could guarantee an audience of 20-25 readers at the event.    That doesn’t sound like a roaring crowd but I was startled at the question.  I have participated in four events to date and the largest crowd I had was 16 people, which I considered a fantastic turn out.  One of the bookstore owners explained that their experience was that advertising and promoting an event didn’t bring in readers – the author brings in readers.  

From the book store owners’ perspective the purpose of an author event is to bring in traffic to the store.  The hope is that attendees will buy the author/presenter’s book at a minimum and hopefully browse and purchase other books.  I’ve witnessed this phenomenon myself so it’s not some pie in the sky idea, it is reality.

I was honest with both bookstore owners and admitted that I couldn’t guarantee attendance of 20-25 readers with credit cards burning to be used to make $50 in purchases.  My honesty means I won’t be scheduled for a reader’s event at either bookstore.  I don’t really consider their request unreasonable.  However, it is sad.  Even independent bookstore owners must be risk averse and not support independent publisher/authors just because it’s the right thing to do.